Within Vietnam's home‑building materials market, EVA foam mats are widely used for home renovation, children's play, distribution & wholesale, supermarket retail and other scenarios, thanks to their environmental‑friendliness, slip resistance, flexibility and outstanding cost‑performance. Market demand remains steady year‑round with notable sales surges during holiday seasons. Aligned with local Vietnamese consumer aesthetics and household‑use requirements, top‑selling items are concentrated in three major categories: heat‑transfer printed educational EVA mats, wood‑grain imitation foam mats, and colorful leaf‑pattern interlocking puzzle mats. Vietnamese consumers prefer household products with natural texture, fresh color palettes, balancing practicality and visual appeal. Wood‑grain imitation mats fit minimalist home‑decoration styles and match diverse domestic spaces. Colorful leaf‑pattern puzzle mats feature fresh, soft patterns suitable for children's rooms and leisure zones. High‑definition heat‑transfer printed educational mats deliver sharp patterns, wear‑ and sun‑resistant performance, combining decorative value with early‑education functions, making them the mainstream household‑consumption option.